10 Things You Should Know About Search Engine Optimization (SEO)
- August 20, 2019
- Posted by: gopi ruparelia
- Category: Business plans, Uncategorized
The decision whether a website is effective or not is made not by the website owner, or for that matter by the website designer, but by users. All website owners and web designers are also users and should, therefore, be able to empathize with web users.
The ability to build equilibrium of business and art into web designs calls for in-depth understanding of the vision of the business and the perspicacity to anticipate the reaction of the target audience to the offering. The average web designer is content with delivering what the client defines. The committed web designer is invested in the client and the eventual outcome.
2. Selecting the Right Elements
To attract visitors to the website, web pages should rank high on the Search Engine Ranking Pages (SERP). SEO ranking is influenced by load time which is determined by clean coding, well crafted meta tags, meta descriptions, and the impact of animations and intensity of colour.
3. Reliance on Facts
Creation of user validations through usability testing builds a bank of data that provides empirical evidence of the acceptability of the web design ideas. Select a web design company that reinforces experiential instincts with reliable research, and is not hesitant to go back to the drawing board until stakeholder confidence is assured.
4. Light Cognitive Load
The web design company should have a formidable reputation for building interfaces that communicate clearly, facilitating a pleasurable visitor experience. Easily understood graphics, headline visibility, and crisp bullets are features to look for in the portfolio of a web designer.
5. Limited Options
The temptation to list comprehensive options in drop downs and sub menus could prove irresistible to the knowledgeable designer. A savvy designer who has understood the business will restrict himself to offering adequate options to satisfy customers rather than risk confusing them with an array of multiple choices.
6. Open Mindedness
Web designing is a business that is built on understanding of the web owners’ business priorities and a collaborative approach to achieving the business goals. A successful web designer looks for the intersection of business goals and user aspirations, and keeps personal goals in the shadows.
7. Accepting White Spaces
Smart designers are conscious of the value of white spaces, using them as tools to attract visitor attention, to ease the flow of text and images, so improving readability and clarity of images, or using it as a colour that enhances overall page magnetism.
8. Appearance Matters
Aesthetics attracts users with its relaxation effect. A mind that is relaxed increases the desire for informational learning, stimulates decision making and motivates the user to interact with the site. Users relate actively with attractive websites at an emotional level enhancing interaction. Choice of colours, graphics, layouts and font styles are all contributors to creation of connectivity.
9. Conversations with Users
An impact creating web design treats UI as the mouthpiece of the design. User feedback is channeled into a near human conversation with the interface to empathetically understand user preferences. Funneling the conversation to the back end to fine tune the site design is a natural corollary.
10. Collaboration with Content Creators
Great designers work to compliment content creators. Actual text should be factored into the overall design rather than placing interim reliance on placeholders. The web design can then come together as one visual whole, taking account of actual content tone, text font, and color.