The legacy website had been hosted on the client’s private server. The Sphere Rays source code was incompatible with the private server configuration ruling out the possibility of an auxiliary Sphere Rays developed website piggy backing on the architecture of the legacy web site. Faced with this situation, Sphere Rays decided that the most reliable and effective resolution would be to scrub the original website and design a brand new website from square one while retaining original statistics of the created website. Every input at the back end and the front end was meticulously documented and archived in an independent e-warehouse before taking down the original website. Sphere Rays technical know-how and experiential knowledge played a vital role in building of the new website for the client.

Thermal label printing for prescriptions and medicines is mandatory in the UK but configuring the sticker with the barcode was possible only from a printer that was located in the UK. Sphere Rays proactively transported the printer from UK to its facility in India and successfully managed compliance with the UK General Pharmaceutical Council and the General Medical Council.

A new website takes time to achieve traction and visibility on Search Engine Result Pages (SERP). The challenge was to maintain the standing in the SERP even while designing the website anew. The Sphere Rays strategy of diligently replicating the original site map and the legacy content word for word, ensured sustained visibility of the client website on the SERP and continued flow of visitors to the website.